THE WORLD HAS LOST A TRUE PIONEER…

That contribution is one reason his name remains associated with quality and consumer satisfaction decades after the company was founded.

The Passing of a Business Pioneer

Dave Power died in January 2021 at the age of 89.

His death prompted tributes from the organization he founded and from those who recognized the importance of his contributions to the automotive industry.

J.D. Power’s president and chief executive, Dave Habiger, described Power as a visionary whose influence had inspired the company’s development over more than five decades.

The tribute emphasized his creativity, commitment to innovation, collaboration, independence, integrity, and quality.

These words reflected the principles that had shaped Power’s professional life.

His passing marked the end of a remarkable personal journey, but it did not erase the work he had spent decades building.

The company he established continued operating, and the ideas behind its research remained relevant to businesses seeking to understand their customers.

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